Market Research

With five offices across Canada, research firm Malatest provides in-depth program evaluation and client satisfaction studies for a diverse range of organizations. The strategy to expand into new markets involved showcasing their capabilities and experience with a focus on the results their process generates and the benefits it offers clients. Along with promotional sales collateral, a brand guideline tool kit was created to aid in maintaining a consistent approach to all communication material.

Brand Identity Campaign

  • Promotional Brochure
  • Capabilities Brochure
  • Standards Guide