Sun Microsystems
Software + Hardware

Sun’s promotional sales program titled startup essentials was aimed at startup developer firms and offered an affordable entry point to the brands products and services. To emotionally appeal to the target group of young entrepreneurs, a variety of promotional material was developed around the sports theme of mountain climbing to suggest struggle and achievement, with the brand in the role of mentor. The program launch included a direct marketing package and various sales tools.

Direct Marketing

  • Mailer Package
  • Program Brochures
  • Product Brochures