Charitable Foundation

Up With Women is a non-profit organization dedicated to helping recently homeless and at-risk women to build sustainable, prosperous careers and businesses, with the aim of permanently exiting poverty. Working with the founder and CEO, we developed a signature look to differentiate the brand within the category. The communication strategy focused on participant testimonials and an editorial narrative that spoke in an optimistic tone of voice to demonstrate positive outcomes.

Brand Identity

  • Brand Identity
  • ID Manual
  • Promotional Collateral
  • Direct Marketing