Flex Branding Design specializes in developing and maintaining brand identity programs for organizations of every size. Whether you’re a small start-up operation, a medium-size company looking to refresh your identity, a large organization looking for skilled expertise in building your brands or a marketing firm that wants to team up with an outside resource, Flex can be the ideal cost-effective partner. Flex offers strategic skills and design expertise across the spectrum of communications vehicles that can help you alter the perception of your brand, communicate with clarity and enhance your message.

Flex is the independent practice of Design Director Lazo Alabaszowski, who has enjoyed many successful client relationships over the past 20 years. He has developed branding design solutions for a wide variety of clients in an even wider scope of industries, including, IBM, TD, RBC, BOM, Ceridian, Osram, Ryerson University, Deluxe Entertainment, Crowne Plaza Hotels, Southam, Toyota, Sun, Weir Foulds, and Aramark, to name just a few. He is also a part time design Professor at Seneca College, teaching courses in branding and marketing design.


David Stewart

President, Founder

Global Arc

Global ARC organises congresses for the international hedge fund and investor community. We have had the pleasure of working with Lazo since 2005 and have found him to be an exceptionally well rounded designer, combining three traits that are rarely found in one designer: the ability to create designs that are both aesthetically appealing and practical and a ferocious work ethic. In our opinion Flex Branding Design provides graphic design and branding services of a similarly high quality to those provided by the ‘prestige’ international graphic design houses but at a fraction of the cost.

Rob Assels

Vice President

Malatest + Associates Ltd.

We are a firm of researchers – not a creative bone among us. We knew we wanted to look professional, but we didn’t specifically know what that entailed. Flex gave us ideas, not so many that we got lost, not so few that we felt we were being managed. They met with us and our staff to narrow down the choices. Then they gave us variations on the themes we liked. They were very creative, but perhaps more importantly for us, they were very collaborative (and patient). Not only did we end up with the perfect creative, we also have a clear sense of where we want to go. Very positive experience.

Chantal Rochette

Sales Representative

Ceridian Canada

I worked with Lazo when I was in charge of marketing for the Quebec market. Although we try to be organized as much as possible, most of these projects were last minute and Lazo always delivered. He is mutlitalented, he always came up with several ideas or images for our specific needs and is very creative. I consider myself technologically challenged in that field and Lazo was always very patient with me in explaining what needed to be supplied from our end. It was a pleasure working with Lazo and I recommend working with his firm.

Midhat Aqeel

Communications Coordinator


I contacted Flex Branding Design for help on a project for a charitable foundation. Lazo was extremely professional, knowledgeable and targeted in his approach. He discussed our ideas in detail, helping our team pin down our vision for the project while remaining flexible about the finer aspects. He was open to understanding the reasoning behind our choices, and translated these beautifully into the design he created for us. Lazo’s incredible work ethic ensured the project was completed on a tight deadline, without inducing any panic on our end! It was a pleasure working with Lazo, and I highly recommend Flex Branding Design for any design projects.

Alastair Taylor

President, CEO

Taylor Made Group Ltd.

I have worked with Lazo for over 15 years in a variety of different industries for a wide range of client needs. He has always been a resource that I could depend on to create high quality, professional and on target creative solutions. His maturity, experience and depth of design knowledge have always blended well in his support of my needs in client service and project management. It has always been my pleasure to use Lazo for my agency, design studio, publishing, direct marketing, fundraising, branding and annual report businesses and I would highly recommend him to anyone looking for a strong, dependable, responsible and highly talented design partner.